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Once you have your messages, you will need to start planning how to get the word out using the new materials. The following materials can help develop an action plan.

Worksheets

 Action Planning.  Click to download this PDF .

Action Planning. Click to download this PDF.

You may have a great plan but you need to know who will do what, and recognize any gaps in expertise or capacity in your team. Are there things in the plan that you really dislike doing, and know you will put them off until it is too late? Who else on your team can do these things? Do you need help from outside the team for any marketing tasks? Are the gaps best filled by training or hiring? This worksheet offers a table for action planning, with suggested tasks.

Resources

 LFFC offers this resource as a guide to good uses of social media.  Click to view this PDF .

LFFC offers this resource as a guide to good uses of social media. Click to view this PDF.

 Guide to Market Channel Selection: How to Sell Through Wholesale and Direct marketing Channels from Cornell University Cooperative Extension.  Click to view this PD F.

Guide to Market Channel Selection: How to Sell Through Wholesale and Direct marketing Channels from Cornell University Cooperative Extension. Click to view this PDF.

 Success Manual] Wholesale Success: A Farmer’s Guide to Selling, Postharvest Handling and Packing Produce from  FamilyFarmed.org .  Click to view this PDF.

Success Manual] Wholesale Success: A Farmer’s Guide to Selling, Postharvest Handling and Packing Produce from FamilyFarmed.org. Click to view this PDF.

Checklist

By the end of this module you should have:

  • Review of competition (Module 1)

  • Price comparison (Module 2)

  • Set of key attributes of product(s) to differentiate your business

  • A set of clear and consistent marketing messages

  • Messages that are aligned with goals and values

  • Achievable action steps and time targets

 

Next you will put it all together in a business plan.