Selling Beyond the Farm Gate

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Once you have your messages, you will need to start planning how to get the word out using the new materials. The following materials can help develop an action plan.

Worksheets

You may have a great plan but you need to know who will do what, and recognize any gaps in expertise or capacity in your team. Are there things in the plan that you really dislike doing, and know you will put them off until it is too late? Who else on your team can do these things? Do you need help from outside the team for any marketing tasks? Are the gaps best filled by training or hiring? This worksheet offers a table for action planning, with suggested tasks.

Resources

Checklist

By the end of this module you should have:

• Review of competition (Module 1)

• Price comparison (Module 2)

• Set of key attributes of product(s) to differentiate your business

• A set of clear and consistent marketing messages

• Messages that are aligned with goals and values

• Achievable action steps and time targets

Next you will put it all together in a business plan.