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Summary of module

This module brings everything together to implement your plan. The focus is on communicating with buyers and launching the product. The materials in this final module are about getting the word out, understanding your buyers, and creating a realistic action plan to accompany your expanded market.

Sections include

1.     Launching

2.     Communicating with Buyers


At the end of this module you should have

  • launched or prepared to launch your product

  • prepared an action plan for at least one year of development and marketing

  • celebrated your achievements! (Congratulations!)

Learning goals/ outcomes

  • To explore the expectations of different types of buyers

  • To create communication strategies to get the most from your marketing plan

Target group

This module is for businesses that have completed the other stages of product and business development, and are ready to get started.