Summary of module
This module brings everything together to implement your plan. The focus is on communicating with buyers and launching the product. The materials in this final module are about getting the word out, understanding your buyers, and creating a realistic action plan to accompany your expanded market.
2. Communicating with Buyers
At the end of this module you should have
launched or prepared to launch your product
prepared an action plan for at least one year of development and marketing
celebrated your achievements! (Congratulations!)
Learning goals/ outcomes
To explore the expectations of different types of buyers
To create communication strategies to get the most from your marketing plan
This module is for businesses that have completed the other stages of product and business development, and are ready to get started.