Addition Resources for Options for Costing and Pricing
Part of the pricing calculation is to compare your own calculations that are built up from your costs with your market research results in the previous module. Is your price in line with the competition? If not, can you adjust some parameters to bring it more in line, or come up with a strategy that will ensure that customers will pay more? The following video takes you through the process of juggling these different pieces of information to come up with realistic pricing.
Below, Sally Miller describes the difference between calculating margin and markup and demonstrates the calculations to build your pricing from your costs and then to build backwards from the prices for similar products at retail or wholesale markets. These calculations will allow you to compare options and decide on a pricing strategy, as well as to test your cost of production against market prices.